“It’s really important that we appreciate diversity and that we have equity, equality and fairness; that everyone can see someone that represents them,” Allison said.
“Campaigns like No Room For Racism are vital. I want to be part of it for as long as I can. It gives those people that don’t have a voice themselves the confidence that someone is speaking for them.
“When big organisations are doing it, people listen. The impact of the Premier League driving these campaigns, and running programmes like Premier League kicks, tells people that they’re serious. They mean it.”
Black players in the Premier League receive racial abuse online on a regular basis.
During the Premier League’s No Room For Racism campaign Luton Town showed a cross-section of their staff some of the horrific messages that their players had received.
It shocked them but those messages also made them more resolved to unite as a club, as a family, as a community and fight against such discrimination.
You can watch the video below, but be warned, it contains offensive language.The messages that were seen by the Luton staff were reported to the Premier League.
The Premier League investigates cases of abuse all over the world. Since 2020, more than 2,500 incidents of online abuse against Premier League players, their families or staff have been investigated by the Premier League’s dedicated team.
And for those who think it is acceptable to abuse footballers online, there are serious consequences: these include a criminal sentence; bans from clubs; or losing your job.
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